Brand agency LightBlue comissioned me to shoot the 5th Puma Fishtail ride in Dubai's Satwa area.
The rides take between 30 and 70 people on a tour of lesser explored areas of the city. puma supply a limited number of singlespeed bikes and encourage people with their own bikes to join in. Along the route there are stops for food and drinks and the ride ends with a private party, more food and drink and live music.
This is a selection of images taken as I rode along the route with everyone, shooting most of these from a moving bike.